why less qualified coaches are getting more clients than you (you're overlooking your edge!)

what's on your resume should NOT be whats on your IG bio

You see coaches with far less training and experience getting more clients than you… and it doesn’t make sense.

You try not to spiral about it.

But the truth is…
you have more qualifications.
you are more of an expert.

And yet—online?

You feel overlooked.

Why?

Because the thing you’ve been taught to rely on… isn’t what actually makes people choose you.
the type of authority you’ve been taught to value

In the world of medicine, academia, and professionalism, we tend to overvalue one type of authority.

Credentials.
Certifications.
Textbook knowledge.

And don’t get me wrong—those things matter.

But they’re not what make people trust you online.

They’re not what make someone say:

“this is the person I want to work with.”

---

the authority you’re undervaluing

The type of authority that’s often overlooked is anecdotal authority.

Your lived experience.
What you’ve actually been through.
What you’ve figured out for yourself.

Because anyone can learn information.

Anyone can repeat ideas.
Anyone can get certified.

But not everyone has lived through something, and taken the time to extract real insight from it.

That’s what makes it authority.

Not just:

“this happened to me”

But:

“this happened to me, and here’s what I understand because of it”

---

what makes anecdotal authority powerful

It’s not just relatability.

It’s not just telling a story.

It’s the combination of:

• lived experience

• reflection

• and understanding how to apply it

That’s what makes it something people trust.

And it creates a kind of credibility that feels different.

More grounded.
More certain.
Less dependent on external validation.

---

what this looks like in real life

For me, one of the biggest sources of this has been my sobriety journey.

I’ve been alcohol-free for three years.

But what people don’t always see is that it took me four years of trying and failing before it finally clicked.

On again, off again.
Starting, stopping.
Trying to figure out what would actually work.

I tried everything.

Coaching.
Books.
Communities.
Making endless lists of:

• why I drank

• why I wanted to stop

• what alcohol was giving me

• what I actually wanted instead

And what I eventually realized is this:

I couldn’t find my way out of it by ignoring my desires.

I had to understand them.

---

the shift that changed everything

At first, I thought the problem was that I was giving in to my desires.

That I needed more discipline.
More willpower.

But that wasn’t it.

The reason it was so hard to break the cycle…

Was because I was ignoring what I actually wanted.

I thought I wanted alcohol.

But I didn’t.

I wanted:

• connection

• fun

• confidence

• to feel alive

Alcohol was just a substitute.

And once I started listening to the real desire underneath it… everything changed.

---

what this has to do with your business

This experience didn’t just change my relationship with alcohol.

It gave me a completely different level of understanding of:

• how people change

• how transformation actually works

• what people are really looking for

And that shows up in my work.

For example, I’ve worked with multiple alcohol-free coaches on their messaging.

And because I’ve lived that experience, I understand their audience in a way that’s much more nuanced.

I can see things like:

• where someone is in their journey

• what they’re actually struggling with

• what will resonate vs what won’t

That’s not something I learned from a textbook.

That came from living it.

---

why this matters more than your credentials

Your credentials tell people:

“I’ve learned this.”

Your lived experience shows people:

“I understand this.”

And those are not the same.

When someone feels like you understand them…

That’s when they trust you.

That’s when they choose you.

---

the confidence that comes from this

There’s also something else that happens when you start to value your own experience.

You stop relying so heavily on external validation.

Because you have something to fall back on.

You can always come back to:

“I’ve lived this. I know this.”

And that creates a level of confidence that doesn’t come from:

• certifications

• approval

• someone telling you you’re good enough

It comes from knowing.

---

you’re overlooking your biggest advantage

Most of you already have this.

You’ve been through things.
You’ve figured things out.
You’ve created real change in your own life.

But you’re not valuing it.

You’re not using it.

You’re still trying to rely on:

• more knowledge

• more credentials

• more “proof”

Instead of recognizing: this is the thing that actually makes you stand out

---

Your highest value is not what you’ve learned in a textbook.

It’s what you’ve lived through, understood, and can now articulate in a way that helps someone else.

That’s your edge.

That’s your authority.

And that’s what makes people choose you.

---

if you want help applying this

1:1 Client Inflow Intensive: fill out this application to start the convo.

The Client Inflow Fix: learn the messaging framework that opens up the floodgates to clients.

---