what it takes to 10x your coaching income by end of year (and why most clinicians stay stagnant)
its not easy. but its the path.
“People don’t really do level 3. Usually they do level 1 and 2 and that’s enough for them.”
That’s what the 16 yo Kosovo boy guiding me on a high ropes course told me.
my friend and i had just finished levels 1 and 2. level 1 was easy peasy. level 2 was a bit more challenging. naturally, I wanted to keep going, but he looked at me like I’d lost my mind.
apparently, most people don’t do level 3.
unfortunately, I’m not most people.
and if you’re reading this, neither are you.
Because entrepreneurship is very similar to level 3 of the high ropes course.
Most people don’t even consider it. Most who consider it don’t do it. And even fewer see it all the way through.
Saying YES to entrepreneurship is saying YES to the level most people opt out of it.
So it is worth pausing to ask: why? why do most people NOT do it.
The simple answer: it’s not easy.
Level 3 requires you to confront things about yourself that most people would rather avoid: you know… extreme uncertainty, fear, discomfort, and the loss of control.
At some point in every entrepreneurial journey, what starts as a leap turns into a trust fall. You have to accept the feeling of being suspended in mid-air.
Breaking into a new income level is one of those moments.
Whether it’s making your first sale, signing your first client, or hitting consistent $5k, $10k, or $20k months, there’s a reason you haven’t broken through yet.
Not because you can’t do it, or because its not possible. But because something about the way you’re currently approaching your business needs to break, so you can move through to the next income level.
break. through.
and inside that breaking, there are two inner qualities you must cultivate.
There’s an Amelia Earhart quote I first encountered when I was dropping out of residency. I keep coming back to it:
“The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward.”
so what exactly is tenacity?
two definitions i found:
the quality of being determined, persistent, and refusing to give up, especially when facing obstacles or difficult challenges.
the psychological drive to "hold fast" to a goal and keep going even when things are not easy.
I love this quote. and here’s how i would modify it, based on my own experience.
There is nothing merely about tenacity. It’s equally as difficult as the initial decision to act.
Tenacity alone isn’t enough. its not just “keep going and it will workout”. your tenacity also needs a specific quality alongside it. certainty beyond logic. the unshakeable knowing that your tenacity isn’t a fool’s errand. certainty that your persistence has the power to create the reality you want, even when the evidence hasn’t shown up yet.
these are the two inner qualities you must cultivate to break through to your next income level:
Tenacity.
Certainty beyond logic.
so lets talk about how I cultivated both of these qualities while hanging three stories above the ground on a set of metal monkey bars.
meanwhile… back at the ropes course:
As soon as we reached the second obstacle of level 3, I understood why most people don’t do it.
It was something straight out of American Ninja Warrior: a series of metal monkey bars, three stories up, with three shaky trapeze bars to rest your feet on. four monkey bars between each one.
the only way across was to jump, hang by your hands, and swing your way to the next trapeze far.
I watched my friend freeze at the edge of the platform. From where I stood, it looked scary, but I hadn’t yet faced the moment myself, so I felt calm. Confident. Come on, you’ve got this.
She decided it was a no. She unhooked and stepped aside.
It was my turn.
I walked to the edge. Hands on the bars. Leaning forward. Measuring the distance with my eyes.
The first trapeze was close. almost reachable from the platform if i really stretched my feet out. but still, I would have to jump.
I would be hanging by only my hands for a few seconds before my feet could find it. And then I’d have to repeat that process three more times to reach the other side.
My hands were sweating. The bars were hot — it was August. Would my grip hold? Am I strong enough to do this?
I almost jumped a few times. Fear pulled me back. But I know how to work through fear. I’ve done it before. When I got back in the water during my dive certification after a panic attack. When I stayed in my tent alone on my first solo camping trip, terrified.
I know how to feel fear and keep moving anyway.
Finally, I jumped.
Hands shaking. Swinging bar to bar. I made it to the first trapeze and looked back at my friend cheering me on. Pride surged through me. I reached for the next set of bars and jumped again.
This stretch was much longer. At one point, I felt my hands starting to slip — I reached for the trapeze with my feet but couldn’t quite touch it. One more burst of strength. I made it to the second trapeze.
Halfway through.
And then, standing there catching my breath, fear flooded in with a vengence.
I looked ahead at what was left and felt the distinct, humbling sensation of regret. Why did I do this? Why am I like this?
Because now, the only real way out was through.
the defining moment of your leap
Here’s what I want you to understand about that moment.
The initial decision to leap is hard. But for me, the hardest part always comes after. It’s the part where you’ve jumped, you’re suspended in mid-air, and you realize what’s actually required to reach the other side. It’s not just one leap. It’s leap after leap after leap — while shaking, while your hands are bleeding, while every part of you wants out.
Standing on that second trapeze, I had two choices:
Ask the guide to bail me out.
Keep moving forward.
Collapse or grow. choose fear or choose to rise.
and fear was making some very compelling arguments.
What if you lose your grip? How far would you fall before the harness catches you? And even if you make it to the next platform — you still have five or six more obstacles before you’re done.
Fear was trying to pull me into panic.
I realized my only point of power was what I chose to focus on.
I had to stop fixating on the outcome I didn’t want and channel every bit of attention toward the one I did. I had to stop future tripping and get insanely present in this moment. focusing on making it to the the next monkey bar. the next trapeze. the next platform.
one hand in front of the other.
after what felt like an eternity (but was, according to the video footage, exactly 3 minutes and 7 seconds), I landed on the next platform. Full body shaking. Blisters forming on my palms.
The hardest part was over. But the course wasn’t done.
I kept leading myself. one shaky step at a time. the blisters started bleeding. My phone fell out of my pocket, three stories down. I yelled to my guide more than once, asking if I could come down. He said no. The only way down is through.
Fear kept threatening to send me into a spiral. I kept choosing to rise.
Finally, I reached the end and zip lined down to solid ground. and yes, I definitely cried. partly from relief, partly from pride.
I had led myself through the thing most people don’t do. I chose growth over collapse, over and over again.
what it takes to break through to your next income level…
Do you see what a perfect metaphor this is for breaking into your next income level?
let’s unpack it a little bit more, to make sure it really hits home for you.
1. The decision to act is just the beginning.
Amelia is right that the decision to act is difficult. of course it is. but the hardest part is not just the moment you decide to leap. its every moment after that.
it’s looking around part way through the trust fall and and realizing… this is just the beginning. you still have at least 3 more leaps to make before you’re even close to something resembling stable ground.
its having the tenacity to stay focused on the outcome you WANT instead of the outcome you DON’t while you are suspended in mid air.
2. You don’t have to get rid of the fear. You just have to stop letting it drive.
I was scared the entire time. I kept moving anyway.
There will always be a part of you that doubts, fears, and questions whether your business will ever work. That part isn’t going away. But leadership begins the moment you decide that part isn’t in charge. You don’t have to silence it. You don’t have to fix it. You just don’t hand it the wheel.
Love it. Reassure it. Sometimes put it in time-out. And then lead yourself anyway.
3. you can’t do it alone.
I wouldn’t have jumped in the first place without my resources: a helmet, a harness, and a personal track record of doing scary things and surviving them.
I wouldn’t have finished without my 16-year-old guide.
he reassured me that the harness would work and i wouldn’t fall to my death.
he kept reminding me I was strong and capable.“ i really think you can do it. you’ve got this”
he yelled up instructions when i looked lost about where to place my hands or my feet.
and most importantly… he didn’t believe me for a second when i argued for my limitations. when i told him i was too scared to finish. that i was shaking and i wanted to come down. he listened to me.
he scrambled to the top without any harness to bring me water. and then he simply told me: i had to keep going. he said the only way for me to get down was to keep moving forward.
i’m not sure if this was true. i think he could have pulled a rescue mission. but he wasn’t going to let me off the hook. he wasn’t going to let me give up. he forced me to stay committed to the vision. which was exactly the support i needed in that moment.
I didn’t need coddling. i didn’t need someone to offer me an easy easy way out. I needed someone to say… i know you can do this, and i’m not going to let you quit on yourself. i needed someone to have certainty beyond logic, and to lend it to me when i started spiraling.
and honestly, thats the part that makes breaking through to your next income level inevitable. when you have someone in your corner who refuses to see your limitations. who lends you their certainty.
who doesn’t let you back down the moment you get scared or want to give up. and instead sends you on your way towards greatness.
and that’s how i help you break through to your next income level. yes i help you create an offer you love selling. yes i help you clarify your messaging so that it moves people.
but most importantly, i don’t let you give up on your own greatness. i refuse to believe in your limitations. i see you in your power. i see you all that you are capable of. and i support you as you rise.
so if you said 2026 would be your year. but it’s already June and not much has changed.
here’s what i want you to know:
it doesn’t matter what the first 5 months of the year have looked like. income wise. business wise. confidence wise. visibility wise. consistency wise.
at any moment, you. can hit the reset button. you can turn it around. you can 10x your income in a single month., and then 10x it again the next month.
i’ve had client who started her business in august, hit $5k months by decemeber and by the following june left her job to take her business full time.
i’ve had another client who signed 3 clients in her first month of business and kept growing every month afterwards.
results don’t HAVE to happen that fast if you’d prefer slow and steady. but they CAN happen so fast the moment you decide to leap.
if you want to 10x your income in the second half of the year, come join us for
mid year income leap
a 4 day workshop for coaches ready to go ALL in on their business.
june 15- 18
this is for you if you want:
a game plan that makes your income leap something real you can work towards instead of something you cross your fingers and hope for.
to still make 2026 YOUR YEAR even if the first half has been looking a little grim.
to start signing clients at your FULL rate, without hearing price objections.
zoom rooms filled with clients that you love supporting
to say PEACE out to your clinical job and go ALL in on your coaching business.
to stop WAITING for your business to take off, and start creating a business that has no choice but to succeed.
oh and if you haven’t subscribed yet, now is your chance silly goose. if you want to replace your clinical income with a coaching business that helps and heals, the $100k healer is the space where we make that happen.