the subsconscious belief keeping me stuck at $100K

my aha moment + finally finding the source of the e-brake

---

“It feels like I’m trying to drive a car, but the e-brake is jammed on”

Last November, I was on a hot seat coaching call with my mentor, sharing about this “stuck” feeling in my business.

For 4 years now, I’ve been circling the same income plateau:
$100K/year.

And it hasn’t been for lack of effort.

I’ve invested in programs.
Refined my offers.
Improved my messaging.
Shown up consistently.
Done the mindset work.

I’m “doing all the things”. And on some level its working.

I’ve had big months.
Spikes in income.
Moments where it felt like I was finally breaking through.

But I couldn’t sustain it.

Every time… I would settle back into that same range.

And the best way I could describe it was:

It felt like I was driving with the e-brake on.

Like I was pushing hard on the gas, trying to move forward… but barely inching along. There was some underlying force creating friction in the opposite direction.

---

Last week, I shared one part of that “force”.

How your environment, identity, and relationships often act as forces of consistency in your life. That keep you operating at a certain level.

It’s not that any one person is holding you back.

But there’s a subtle gravitational pull towards sameness that can happen in our relationships. Even when the people around you love you, support you, and objectively want you to grow.

(If you didn’t read that one, you can go back to it here.)

---

And stepping out of that relational microclimate… changed something.

I removed myself from every gravitational pull.
Said no to almost everything.
Stripped away as many external reference points as possible.

---

And when I removed all of the external factors, I was brought face to face with…. myself.

---

With no one else to point to, no external situations to “blame”. I entered an extreme isolation of variables.

And in that kind of environment…

the thing that’s actually driving your results has nowhere left to hide.

Which is exactly what happened for me this past week.

---

Something surfaced that I could never see clearly before.
The source of the e-brake.

It’s something I’d been circling around
I knew it was there.
But I could never put my finger on exactly what it was.
Until last week, when I finally uncovered the subconscious belief that has been running quite the “sabotage” program.

Its the belief that’s been shaping
my prices
my offers
my work ethic
my content schedule

and ultimately why I’ve stayed at $100K.

In this weeks inner circle I break down:

• The belief that’s been acting as the “e-brake” in my business (you may have something similar to this!)

• The exact process that allowed me to surface this subconscious belief

• Why **finally* getting to the root of this belief is actually starting to unravel it… before even doing any rewiring work.

If you’ve experienced that “driving with the e-brake” feeling… you’ll get SO much out of this episode.

You can join the Inner Circle and watch the full thing here.