Do you have a North Star for your business?
A coherent, inspiring vision that fills you with motivation every time you think about it?
Do you have clarity on who your people are?
What result you facilitate for them?
And are you deeply convicted that YOU specifically are THE ONE to facilitate that transformation?
I’m not talking about writing your “I help” statement.
I’m not talking about filling out a niche worksheet.
I’m talking about a mission so focused, so clear, so powerful— you can’t not shout it from the rooftops.
That “try and hold me back” kind of energy.
This goes deeper than marketing.
Even deeper than messaging.
It’s not just how you position yourself on the outside.
It’s your inner positioning.
What Is Inner Positioning?
Inner positioning is a coherent internal vision that grounds your entire business.
It answers:
This is who I’m here to help
This is the transformation they will have
This is why I’m the one to help them do it
When you’re clear on those three things, not because you’ve written a pretty sentence on a piece of paper, but because you feel it in your bones, the path to a six-figure business reveals itself with remarkable simplicity.
So over the next 3 weeks, that’s exactly what we’re going to get clear on — one step at a time.
(and if you haven’t joined the inner circle yet… this is the series you definitely want to upgrade for)
Today, we start with Part 1: The Result.
You’re probably selling air…
If your content isn’t getting engagement.
If your sales calls keep ending in “I need to think about it”.
If you’ve put out an offer and haven’t had a single taker.
If you have to really think through your answer anytime someone asks you “what do you do”
If you can’t explain your business to a 4th grader in 20 seconds.
It’s probably because you aren’t clear enough on the result you are facilitating.
And when you are not clear on the result, you might as well be selling air.
None of your content, your sales strategy, or your offers will land the way you want them to.
You’ll also never feel confident charging high ticket prices… because on some internal level you realize you are selling air.
Until you’re clear on the result you facilitate no one will understand why they should pay you.
So… let’s fix that shall we?
