There’s a skill I’ve relied on quietly for years — one that has shown up again and again every time I’ve had a big breakthrough in my business. It’s not flashy. It’s not a marketing hack. It’s not a strategy I learned in someone’s $10K mastermind.
It’s something far simpler and more powerful.
The skill of pattern recognition.
The ability to notice what’s already happening, what your audience is already telling you, and what threads are waiting to be pulled — this is the real magic behind the scenes of every successful offer, and sold out launch.
And recently, that skill helped me uncover a new business direction and three warm leads in just 12 days.
I want to take you inside that moment — not the polished, hindsight version, but the real thing, while it’s still fresh and happening.
When the pattern jumped out at me
This all started during one of our monthly planning calls inside my Founders Circle.
We were going around, sharing updates and intentions, and I had this moment where I realized something I hadn’t noticed before.
Every single person on the call was lifestyle medicine certified.
All of them.
It stopped me in my tracks for a second. I was like, “Wait… all of you have this?”.
I immediately recognized the relevance of it. This is a clue.
A clear signal that there was a common thread running through the people most drawn to my work.
And immediately, I thought:
“This means something.. I need to investigate this a bit more”
So I leaned in, and immediately started taking action.
It’s been just 12 days since this initially occurred, and I’m already noticing big impacts in my business because of it.
Let me take you behind the scenes of exactly WHAT I did, and what’s happening for me.
