Are you pouring energy into your content, and still feeling like no one’s paying attention?
You’re starting to wonder if social media is even worth your time — or if you’re just destined to be invisible.
If making content feels painful and pointless, it’s because you haven’t defined who you’re really talking to.
You’re not clear enough on who you’re here to help.
And that changes today.
This post is part 2 of my 3 part Inner Positioning series and it’s all about finding your people. The ones your work is actually meant for. The ones who light you up. The ones who recognize themselves in every word you write.
And the way we do that is with three simple clarity decisions.
I didn’t consistently bring in clients until I made this shift…
At the end of 2020, I niched down. I changed my brand from The Turquoise Traveler to Coach Chels MD and I started working specifically with healthcare professionals.
I have such a clear memory of a before niching and after niching — and the two big things that changed when I found my people.
1. My content hit so much harder.
Before niche-ing, I was saying things like:
“You’re stuck in a job you don’t love, you feel unfulfilled, you wish there was something more…”
That content wasn’t wrong.
But it also wasn’t landing. It wasn’t specific. It didn’t stop anyone in their scroll.
But once I got clear on exactly who I was talking to, my message became:
“You know you’re meant for more than 15-minute patient visits under fluorescent lights.”
That version? It’s magnetic and unforgettable to the right people.
It hits something real.
Because I was finally speaking specifically to their lived experience — and they felt it.
2. I knew exactly where to find my people online.
I went from just posting content and hoping they’d stumble across my page,…
To knowing:
What podcasts they listened to → so I got myself on those shows.
What Facebook groups they were in → so I built real connections there.
What SEO terms they were searching → so I could write directly to them.
Once I got clear on who I was here to help, I could stop guessing.
I could stop doing the “post and pray” strategy.
And I could start putting myself in the exact places my people were already hanging out — and say:
“Hey, I’m here. I see you. I know what you’re navigating.
And here’s what I can do for you.”
It wasn’t just a business strategy shift — it was an energetic one.
My content got more magnetic.
My visibility got more intentional.
And I stopped feeling like I was screaming into the void.
The 3 Choices That Help You Find Your People
So let’s talk about how you do this.
Forget the old “ideal client avatar” thing. You don’t need to name your client or create a fake profile. You don’t even have to get it perfect.
What I’m going to teach is a more flexible way to define your audience.
Using a venn diagram.
Because that’s way more fun right?
The rest of this post is for the inner circle- upgrade now to get access to my entire 3 part series for inner positioning. So you can clearly identify who you are here to help and why you are the one to help them.
