Are you still waiting for clarity so you can launch your business.
If you’ve been spinning in circles trying to figure out your niche, business plan or ideal client before taking your first step—you’re not alone.
But what if the clarity is MUCH less important than you think.
In this episode, I’m share why clarity is overrated, and what you actually need to get started.
You’ll learn:
The simple weekly habit that will help you clarify your niche, offers, and ideal client while also growing your online presence.
A low-pressure way to start attracting real clients—even if you're still figuring out what you sell
How to build credibility and get taken seriously as a business owner— even if you don’t feel ready.
Press play now to learn the real-world habit that gets your business moving—no clarity required.
Download the 25 page guide to start your business (even if you don’t know what you’re selling)
You don’t need more clarity
Let me just say this upfront:
If you're sitting around waiting for clarity to strike before you start your business... that's the real thing keeping you stuck.
I say this with love, because I’ve been there.
I’ve been the person obsessing over my “I help” statement, trying to poetically define my niche, reworking my offer for the 47th time—thinking this is what will finally unlock the momentum.
But it never does.
Because clarity doesn’t come from thinking. It comes from doing.
And not just any doing—it comes from one specific weekly habit that changed everything for me.
Let me tell you what actually built my business (before I ever felt “ready”):
The Habit That Changed Everything
In 2018, I decided—on a whim, honestly—to start blogging every single week. One post. Every week. No matter what.
At the time, I didn’t have a niche.
I didn’t know my offer.
I barely understood the concept of ideal client.
And I definitely didn’t know how I was going to make money.
What I did have was a desire to figure it out—and a hunch that maybe writing about my experiences would help me make sense of it all.
Spoiler alert: it did.
That weekly blogging habit became the foundation of my business.
Not because I was doing it “right” (I wasn’t).
Not because my content was perfectly optimized (it wasn’t).
But because it got me in motion.
What Happened When I Showed Up Every Week
Did I magically find my niche in week 3? No.
But week by week, I started to:
Develop my voice
See what topics I actually cared about
Notice what resonated with others
Build a body of work
Attract real humans into my world
Build self-trust
Feel like a real entrepreneur—even before the money came in
I became known.
Not in some big, flashy way. But in that powerful, grassroots way where people I hadn’t spoken to in years were reading my blog and reaching out.
One post even went semi-viral on Reddit and brought me my first hater.
I had old friends—people I hadn’t talked to in years—reach out after following my blog quietly for months.
One became a client. Another sent referrals.
And all of that came from just showing up, week after week.
What I Didn’t Realize I Was Building
I thought I was just writing blog posts.
But what I was really doing was:
Clarifying my niche and message
Building content I still use with clients today
Becoming a better communicator
Learning how to turn my story into something valuable
Developing the muscle of showing up—without any evidence that' it’s working.
What I was really doing was…. becoming an entrepreneur. That’s why I am so emphatic about creating weekly long form content. Because making this commitment and following through- changes everything.
Here’s What I Want You To Know
If you’re sitting around thinking:
“I need to figure out my niche before I start”
“I just need the right idea for my offer”
“Once I’m clear on who I’m helping, then I’ll show up”
Stop.
You don’t need more clarity.
You need momentum.
And the best way to get momentum is to create long-form content every week.
Blog, podcast, YouTube—pick your medium.
But show up. Make it your ritual. Make it your thing.
It doesn’t have to be perfect. It just has to be consistent.
Thinking doesn’t build a business
Thinking doesn’t build a business. Creating does.
So if you’re stuck in your head, obsessing over details, waiting for some divine download of clarity to hit…
I invite you to start a weekly content habit instead.
And if you want the full breakdown of how to start doing this—from choosing your platform to deciding what to write about—grab my free guide:
Start Here: 5 Steps to Launch Your Business (Even If You Don’t Know What You’re Selling Yet).
Because I promise you:
You don’t need to wait to get clear.
You just need to start.
